Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved global brand. 

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In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business, grew it 1000%, created a new market segment, and became recognized as one of the world's best CEOs.
 

Bag Man offers lessons from both achievements and missteps as Coach reinvented itself over the decades. Throughout, Frankfort considers a more personal aspect of leadership: how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.