The inspiring, instructive story of Levi's brand resurgence from the CEO who led it. 

 

Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&G. In A Levi’s Story, Chip reveals the most consequential decisions and six timeless tenets that fueled Levi's revival. 

 

With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, while surprising readers with fun facts about the history of the company that introduced denim jeans to the world. 

 

For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.