From the founding CEO and chairman of Starbucks, a book about his journey to discover the role and responsibility of business in society, viewed through the lens of his life and work.

From the Ground Up weaves two narratives. One story shows how Howard’s conflicted boyhood motivated him to become the first in his family to graduate college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. A parallel story offers a behind-the-scenes look at Howard’s efforts to challenge old notions about the role of business in society.

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From the Ground Up is part candid memoir and part uplifting blueprint of mutual responsibility. At its heart, it’s an inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves.